Tags Archivessocial media

Social Media Etiquette for Businesses: The Dos and Don’ts of What to Say on Social Media standard

Social media has the power to grow your business rapidly. But it can also severely damage your reputation if you don’t follow the correct etiquette online. It is also growing at a fast rate, and one-in-three people in the world now use platforms. It means it’s crucial that you stay on top of current trends and best practices to survive online. The dos of social media etiquette for businesses Show your brand’s personality and values Social media etiquette starts with defining your brand. It includes your target audience, tone of voice, and what kind of photos you use. The most important thing to remember is to be consistent across all platforms so people can easily identify your company. Keep your profiles up to date ...

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Do You Need to Monitor Your Competitors’ Marketing Campaigns? standard

Never underestimate your competition. In marketing, it’s vital to stay competitive, and that means monitoring what everyone else is doing. Competitive monitoring provides you with an opportunity to observe trends, see what works and adjust your own strategy to help ensure success for your business. But what is the best approach for analysing your competition’s marketing campaigns? Understanding competitive monitoring While keeping a close watch on the competition can feel like spying or cheating, it’s actually an effective way of improving your marketing campaigns. Competitive monitoring allows you to look at the methods your competitors are using to help spark new and exciting ideas for your own campaigns. Marketing spending is on the rise, but it’s still important that your business ...

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Advertising Media: The Best Platforms for Small Businesses standard

  As a small business or startup, promoting your business can be challenging –especially if you have a limited budget. However, it’s important to choose the advertising channels which will give you the best return on investment. Small businesses no longer rely on TV and radio ads alone. Digital advertising media offers you a way to increase your brand awareness and generate low-cost leads. With digital advertising channels all offering something different, it’s challenging to identify which ones will work for your business. Do you build your presence organically or pay for leads? Should you advertise on all channels or just a few? What’s more effective –video advertising or Google’s Responsive Search Ads? We’re here to help you make the ...

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Local Lead Generation – What Are the Key Factors to Consider? standard

If you run a small business, having an effective local lead generation strategy can greatly improve your bottom line. It’s also far simpler to implement than it sounds, and the potential for results is significant. As there is less competition with local campaigns, it can be easier to generate results that with national or international strategies. In this article we’ll look at the techniques you can use both online and offline to generate leads in your local area. Online local lead generation: how to get it right Improve your local SEO It’s much easier to rank for local keywords than general ones. For example, your website has more chance of getting on the front page of Google with ‘florists Cardiff, ...

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Lead Acquisition: 5 Ways to Generate Leads for Your Business Today standard

  If you’re looking to grow your business, you must make lead acquisition a top priority in your marketing strategy. This means mastering the art of selling to people who have expressed an interest in your products or services. Easy, right? In reality, acquiring leads can be complicated. You’ll need to target the right people at the right time with the right information. However, with the correct strategy in place, you’ll see your conversion rates soar along with your profits. Understanding the sales funnel During the sales process, there are a number of steps you must take to maximise your chances of turning an interested party into a paying customer. A sales funnel usually consists of six “stages”: • Awareness: This is ...

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