Tags Archivessocial media marketing

Five of the Best Strategies for Generating Leads Online standard

What is a Lead Generation Strategy? Your lead generation strategy defines the activity, and its execution, behind capturing the attention and interest in your product/s or service/s from your target market. A lead is someone who is much warmer than just a random prospective client. It denotes someone who is on the verge of investing in your product or service. Someone who needs that extra push and proof to believe in the value of what it is you are offering to them. Why is a Lead Generation Strategy Important?  Generating quality leads online is the foundation for any successful marketing strategy. Establishing a strong pipeline will help to maintain and support your business’s growth year on year. To generate a ...

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Social Media Etiquette for Businesses: The Dos and Don’ts of What to Say on Social Media standard

Social media has the power to grow your business rapidly. But it can also severely damage your reputation if you don’t follow the correct etiquette online. It is also growing at a fast rate, and one-in-three people in the world now use platforms. It means it’s crucial that you stay on top of current trends and best practices to survive online. The dos of social media etiquette for businesses Show your brand’s personality and values Social media etiquette starts with defining your brand. It includes your target audience, tone of voice, and what kind of photos you use. The most important thing to remember is to be consistent across all platforms so people can easily identify your company. Keep your profiles up to date ...

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Do You Need to Monitor Your Competitors’ Marketing Campaigns? standard

Never underestimate your competition. In marketing, it’s vital to stay competitive, and that means monitoring what everyone else is doing. Competitive monitoring provides you with an opportunity to observe trends, see what works and adjust your own strategy to help ensure success for your business. But what is the best approach for analysing your competition’s marketing campaigns? Understanding competitive monitoring While keeping a close watch on the competition can feel like spying or cheating, it’s actually an effective way of improving your marketing campaigns. Competitive monitoring allows you to look at the methods your competitors are using to help spark new and exciting ideas for your own campaigns. Marketing spending is on the rise, but it’s still important that your business ...

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How to Promote on Instagram, and Do You Need to? standard

  Instagram has quickly become the world’s largest photo and video sharing social networking platforms. The application allows users to capture images, quickly edit them and share them with friends at the click of a button. According to Adespresso, Instagram is the second-largest social networking site in the world, with nearly 1 billion active monthly users. With its powerful and easy-to-use features and expansive reach, Instagram is now one of the most effective tools in the marketing arsenal. But do you really need it? What is Instagram marketing? As a growing business, you can utilise Instagram to build a community of followers that interact and engage with your brand. Correctly utilising its features allows you to find loyal customers that will ...

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Local Lead Generation – What Are the Key Factors to Consider? standard

If you run a small business, having an effective local lead generation strategy can greatly improve your bottom line. It’s also far simpler to implement than it sounds, and the potential for results is significant. As there is less competition with local campaigns, it can be easier to generate results that with national or international strategies. In this article we’ll look at the techniques you can use both online and offline to generate leads in your local area. Online local lead generation: how to get it right Improve your local SEO It’s much easier to rank for local keywords than general ones. For example, your website has more chance of getting on the front page of Google with ‘florists Cardiff, ...

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Buying Leads for Business: Is it a Cost Effective Option? standard

  Nurturing strong leads can help your company meet its goals in terms of revenue and expansion. There are various ways of generating leads, and creating compelling content is only one of them. The stages of lead generation include blogging, PPC ads and social media, to name a few. Lead generation involves finding ways to convert your audience into leads – something that is easier said than done. Businesses are always seeking strategies that strike the balance between affordability and time-efficiency. For many, the answer lies in buying leads for business. This method provides companies with almost-instant access to key contact information and helps them increase the potential for converting targets into customers. What are leads? A lead is an individual or organisation that has expressed ...

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Lead Acquisition: 5 Ways to Generate Leads for Your Business Today standard

  If you’re looking to grow your business, you must make lead acquisition a top priority in your marketing strategy. This means mastering the art of selling to people who have expressed an interest in your products or services. Easy, right? In reality, acquiring leads can be complicated. You’ll need to target the right people at the right time with the right information. However, with the correct strategy in place, you’ll see your conversion rates soar along with your profits. Understanding the sales funnel During the sales process, there are a number of steps you must take to maximise your chances of turning an interested party into a paying customer. A sales funnel usually consists of six “stages”: • Awareness: This is ...

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Using a Marketing Agency – What Are the Benefits? standard

  If your business needs help with its marketing strategy or advice on which channels to use, you may decide that using a marketing agency is the best way forward. The number of marketing agencies has grown over time in response to the increasingly digital landscape. There are some great agencies out there, but you need to be market-savvy to land the right one. While some agencies offer a one-stop-shop for all services, others are more niche. The decision of who you should trust to best represent your business can be a daunting one, particularly for small businesses new to outsourcing. This guide will help you identify whether you should use a marketing agency, and if so, what you need to ...

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