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Social Media Etiquette for Businesses: The Dos and Don’ts of What to Say on Social Media standard

Social media has the power to grow your business rapidly. But it can also severely damage your reputation if you don’t follow the correct etiquette online. It is also growing at a fast rate, and one-in-three people in the world now use platforms. It means it’s crucial that you stay on top of current trends and best practices to survive online. The dos of social media etiquette for businesses Show your brand’s personality and values Social media etiquette starts with defining your brand. It includes your target audience, tone of voice, and what kind of photos you use. The most important thing to remember is to be consistent across all platforms so people can easily identify your company. Keep your profiles up to date ...

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Advertising Media: The Best Platforms for Small Businesses standard

  As a small business or startup, promoting your business can be challenging –especially if you have a limited budget. However, it’s important to choose the advertising channels which will give you the best return on investment. Small businesses no longer rely on TV and radio ads alone. Digital advertising media offers you a way to increase your brand awareness and generate low-cost leads. With digital advertising channels all offering something different, it’s challenging to identify which ones will work for your business. Do you build your presence organically or pay for leads? Should you advertise on all channels or just a few? What’s more effective –video advertising or Google’s Responsive Search Ads? We’re here to help you make the ...

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How to Promote on Instagram, and Do You Need to? standard

  Instagram has quickly become the world’s largest photo and video sharing social networking platforms. The application allows users to capture images, quickly edit them and share them with friends at the click of a button. According to Adespresso, Instagram is the second-largest social networking site in the world, with nearly 1 billion active monthly users. With its powerful and easy-to-use features and expansive reach, Instagram is now one of the most effective tools in the marketing arsenal. But do you really need it? What is Instagram marketing? As a growing business, you can utilise Instagram to build a community of followers that interact and engage with your brand. Correctly utilising its features allows you to find loyal customers that will ...

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Paid Marketing vs Organic Search: What’s the Difference? standard

Establishing an online presence is key in today’s era of business. Many brands are fighting for the attention of online consumers on both the internet and through social media. Trying to get yourself noticed above all the other companies can be tricky. There are a few ways that brands can increase their visibility to consumers. Two very common ways are with the use of paid marketing and organic search. Let us explain the difference between these two types of marketing and help you find out which one is right for you. What is organic search? Organic search results are the links displayed when you type questions or search queries into a search engine. According to Statcounter, the largest search engine ...

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Conversion Marketing: How to Increase Your ROI standard

As an online business, getting people to your website should be at the heart of your strategy. However, driving high numbers is a waste of time and money if your traffic doesn’t convert into sales. That’s where conversion marketing comes in. By using various tools and tactics to enhance your website, you can convert visitors into customers who buy your goods and services. When done correctly, conversion marketing can turn your website into an optimised sales machine and provide valuable insights to increase your ROI. The importance of conversion marketing As the purpose of most online marketing is to generate traffic to websites, optimising your pages will produce better results for a relatively low cost. Your website is already up ...

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5 Reasons Why Marketing Spending Is On the Rise standard

Marketing spending has increased by 40% over the last 20 years. Plus, with a predicted growth for 2019 and 2020 of 4.8% and 5.5% respectively, there are no signs of it slowing down anytime soon. So what exactly are we spending on? According to the latest study from the Ad Association and Warc, online advertising accounts for over 50% of the spend, with social media and search advertising leading the way. So, why have businesses increased their marketing spend, and what benefits are they reaping from the additional investment? Here are five reasons why marketing spending is on the rise: 1 Competitor pressure Intense competitor pressure is squeezing margins across the board, and businesses are increasing their budgets to retain market share and profit margins. ...

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Buying Leads for Business: Is it a Cost Effective Option? standard

  Nurturing strong leads can help your company meet its goals in terms of revenue and expansion. There are various ways of generating leads, and creating compelling content is only one of them. The stages of lead generation include blogging, PPC ads and social media, to name a few. Lead generation involves finding ways to convert your audience into leads – something that is easier said than done. Businesses are always seeking strategies that strike the balance between affordability and time-efficiency. For many, the answer lies in buying leads for business. This method provides companies with almost-instant access to key contact information and helps them increase the potential for converting targets into customers. What are leads? A lead is an individual or organisation that has expressed ...

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Video Marketing for Your Business: Should You Be Using It? standard

If you are considering video marketing for your business, you are not alone. There has been a shift away from traditional written copy to video content in recent years, and video marketing has become a powerful channel through which brands can communicate to a tailored audience. It has been predicted that by 2022, video content will make up 82% of all internet traffic. Video content has quickly become a preferred method of digesting and sharing information. You only need to scroll through Facebook to see how many posts include video content, and there is a scientific reason for this: our brains are better at processing visual content than text. 90% of the information our brains receive is visual, so it makes sense that the content we ...

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Using a Marketing Agency – What Are the Benefits? standard

  If your business needs help with its marketing strategy or advice on which channels to use, you may decide that using a marketing agency is the best way forward. The number of marketing agencies has grown over time in response to the increasingly digital landscape. There are some great agencies out there, but you need to be market-savvy to land the right one. While some agencies offer a one-stop-shop for all services, others are more niche. The decision of who you should trust to best represent your business can be a daunting one, particularly for small businesses new to outsourcing. This guide will help you identify whether you should use a marketing agency, and if so, what you need to ...

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B2B Leads – How and Where to Find Them Online standard

The modern marketer has wide access to swathes of consumer data that can be turned into targeted, valuable sales leads, if used in the right way. Harnessing data in the business-to-business sector takes a considerably different approach than when focusing on the general consumer. However, there are plenty of effective ways to find B2B leads and utilise the tools available to succeed in B2B marketing online. What’s the Difference Between B2B Lead Generation and B2C Lead Generation? Companies which are focused on B2B leads and generating their business in this area have a much smaller target audience to convince. Their cross-section of customers is much smaller and the demands of these customers are generally higher. The sales process may be ...

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