Tags Archivesonline advertising

Mobile Landing Page Best Practices to Boost Conversions standard

Your mobile landing pages are arguably the most critical aspect of your website design. And yet, for many, mobile optimisation is often considered an afterthought. 53% of website traffic is attributed to mobile users, meaning your website is being viewed more frequently on a mobile phone than a desktop. Just having a responsive site is not enough. With the browsing experience being completely different for a mobile or tablet user than a desktop user, it’s vital that your website can cater to the mobile user. You need carefully designed mobile-friendly landing pages – or you could risk losing out on valuable conversions. So how can you ensure you’re optimising your mobile user experience? In this article, we’ll explore ten essential mobile landing ...

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Social Media Etiquette for Businesses: The Dos and Don’ts of What to Say on Social Media standard

Social media has the power to grow your business rapidly. But it can also severely damage your reputation if you don’t follow the correct etiquette online. It is also growing at a fast rate, and one-in-three people in the world now use platforms. It means it’s crucial that you stay on top of current trends and best practices to survive online. The dos of social media etiquette for businesses Show your brand’s personality and values Social media etiquette starts with defining your brand. It includes your target audience, tone of voice, and what kind of photos you use. The most important thing to remember is to be consistent across all platforms so people can easily identify your company. Keep your profiles up to date ...

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B2B Sales Marketing: Tips for Reinvigorating your strategy standard

Are you looking to grow your B2B company in 2020? An effective B2B sales marketing strategy is fundamental in ensuring you stay competitive, increase sales and retain customers. Why is a B2B sales strategy so important? B2B marketing strategies are continually changing and being aware of new trends will allow your business to react and adapt accordingly. It will also help you understand your customers better and allocate internal resources effectively. Despite these proven benefits, many B2B organisations still don’t have a formal marketing plan. Ten steps to a successful B2B sales marketing strategy Here are the ten essential elements of a B2B sales marketing strategy that you should implement to achieve success in 2020 and beyond. 1. Define clear objectives ...

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Do You Need to Monitor Your Competitors’ Marketing Campaigns? standard

Never underestimate your competition. In marketing, it’s vital to stay competitive, and that means monitoring what everyone else is doing. Competitive monitoring provides you with an opportunity to observe trends, see what works and adjust your own strategy to help ensure success for your business. But what is the best approach for analysing your competition’s marketing campaigns? Understanding competitive monitoring While keeping a close watch on the competition can feel like spying or cheating, it’s actually an effective way of improving your marketing campaigns. Competitive monitoring allows you to look at the methods your competitors are using to help spark new and exciting ideas for your own campaigns. Marketing spending is on the rise, but it’s still important that your business ...

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Content Creation: What Kind of Content is Right for Your Business? standard

Content is still king when it comes to a successful digital marketing strategy, but only if you know the right types of content to post. High-quality content creation is on every growing business’s wish-list and should be a high priority in your content marketing strategy. Understanding what content your target audience wants will build a strong brand reputation, develop relationships with customers and help you stand out from your competitors. What is content creation? Content creation is the art of creating written or visual content relevant to your target audience. You should produce content in a way that is interesting and engaging to the reader. It could take the form of an infographic, blog, video or another format. The importance of ...

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Gearing Up For 2020: New Trends for Advertising on Social Media standard

With the number of worldwide social media users predicted to reach nearly three billion in 2020, advertising on social media is a powerful business tool. In an increasingly competitive world, it’s more important than ever to stay ahead of the trends, and your competitors. Advertising on social media – what you need to know Social media marketing connects your business with your target audience through online platforms. It’s an effective way to build your brand, increase traffic to your site and boost sales. You can achieve this by sharing compelling content that allows you to engage with your audience and develop relationships and credibility. Social media has become a massive part of people’s lives and daily routines. In 2019, UK internet users ...

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The Dos and Don’ts of Target Market Analysis standard

  Who are your customers? Where should you be searching for new customers? What is the ideal audience for your marketing strategy? Whose problems does your product solve? To answer these questions, you need a target market analysis (TMA). What is target market analysis? Target market analysis is the tool used by marketers to establish a specific group who collectively make up your brand’s ideal customer base. TMA will find the audience most likely to develop into leads. The focus will be on finding leads which become your customers. And from those customers will come the most crucial statistic: sales. What is a target market analysis looking for? Who – a TMA will find out exactly who your perfect audience is. ...

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Advertising Media: The Best Platforms for Small Businesses standard

  As a small business or startup, promoting your business can be challenging –especially if you have a limited budget. However, it’s important to choose the advertising channels which will give you the best return on investment. Small businesses no longer rely on TV and radio ads alone. Digital advertising media offers you a way to increase your brand awareness and generate low-cost leads. With digital advertising channels all offering something different, it’s challenging to identify which ones will work for your business. Do you build your presence organically or pay for leads? Should you advertise on all channels or just a few? What’s more effective –video advertising or Google’s Responsive Search Ads? We’re here to help you make the ...

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5 Reasons You Need YouTube in Your Customer Acquisition Strategy standard

  Since it was founded in 2005, YouTube has become the most prominent video streaming platform in the world. With over 2 billion active monthly users and 1 billion hours of video content being viewed every day, YouTube is the perfect platform to use in your customer acquisition strategy. Let us take you through 5 major reasons you should be using YouTube to market to your customers. 1) Engage with your target audience With YouTube, you can find an audience who may be interested in your brand. By creating videos that are both informative and entertaining, you are able to draw them in and keep them engaged. YouTube allows people to leave comments underneath a video, meaning that you can reply to ...

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Should You Hire a PPC Expert? standard

Whether you’re a B2B or B2C business, pay-per-click (PPC) advertising should be one of your primary digital marketing methods. As the top three paid ads get 46% of clicks, it’s crucial to have a PPC expert looking after your advertising campaigns. What does a PPC expert do? PPC experts are highly sought after and for a good reason. Their role requires several different skills, such as: Strategy Analysis Research Technical expertise Communication Organisation Time management Creativity A PPC expert creates a plan for managing PPC campaigns. They will then design and implement campaigns, optimise them for search engines and analyse their performance. A specialist must be proficient in keyword research and testing. Their expertise will ensure that they use the best performing keywords to get results. They must ...

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