Tags Archivesmarketing strategy

Mobile Landing Page Best Practices to Boost Conversions standard

Your mobile landing pages are arguably the most critical aspect of your website design. And yet, for many, mobile optimisation is often considered an afterthought. 53% of website traffic is attributed to mobile users, meaning your website is being viewed more frequently on a mobile phone than a desktop. Just having a responsive site is not enough. With the browsing experience being completely different for a mobile or tablet user than a desktop user, it’s vital that your website can cater to the mobile user. You need carefully designed mobile-friendly landing pages – or you could risk losing out on valuable conversions. So how can you ensure you’re optimising your mobile user experience? In this article, we’ll explore ten essential mobile landing ...

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Five of the Best Strategies for Generating Leads Online standard

What is a Lead Generation Strategy? Your lead generation strategy defines the activity, and its execution, behind capturing the attention and interest in your product/s or service/s from your target market. A lead is someone who is much warmer than just a random prospective client. It denotes someone who is on the verge of investing in your product or service. Someone who needs that extra push and proof to believe in the value of what it is you are offering to them. Why is a Lead Generation Strategy Important?  Generating quality leads online is the foundation for any successful marketing strategy. Establishing a strong pipeline will help to maintain and support your business’s growth year on year. To generate a ...

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Social Media Etiquette for Businesses: The Dos and Don’ts of What to Say on Social Media standard

Social media has the power to grow your business rapidly. But it can also severely damage your reputation if you don’t follow the correct etiquette online. It is also growing at a fast rate, and one-in-three people in the world now use platforms. It means it’s crucial that you stay on top of current trends and best practices to survive online. The dos of social media etiquette for businesses Show your brand’s personality and values Social media etiquette starts with defining your brand. It includes your target audience, tone of voice, and what kind of photos you use. The most important thing to remember is to be consistent across all platforms so people can easily identify your company. Keep your profiles up to date ...

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How to Put Together an Ecommerce Marketing Strategy That Will Help Your Business Grow standard

To grow your business online, it’s vital that you know how to put together an effective ecommerce marketing strategy. Why? Because online sales accounted for 14.1% of all retail sales worldwide in 2019. This figure is expected to reach 22% by 2023, making it more critical than ever to market online to reach your audience. In this article, we explain everything you need to know about how to set up an effective ecommerce strategy and what to include in it. What is an ecommerce marketing strategy? An ecommerce marketing strategy documents how a business will drive online sales of a product or service using social media, digital content and search engines. The purpose of the strategy is to attract buyers, encourage ...

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B2B Sales Marketing: Tips for Reinvigorating your strategy standard

Are you looking to grow your B2B company in 2020? An effective B2B sales marketing strategy is fundamental in ensuring you stay competitive, increase sales and retain customers. Why is a B2B sales strategy so important? B2B marketing strategies are continually changing and being aware of new trends will allow your business to react and adapt accordingly. It will also help you understand your customers better and allocate internal resources effectively. Despite these proven benefits, many B2B organisations still don’t have a formal marketing plan. Ten steps to a successful B2B sales marketing strategy Here are the ten essential elements of a B2B sales marketing strategy that you should implement to achieve success in 2020 and beyond. 1. Define clear objectives ...

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Do You Need to Monitor Your Competitors’ Marketing Campaigns? standard

Never underestimate your competition. In marketing, it’s vital to stay competitive, and that means monitoring what everyone else is doing. Competitive monitoring provides you with an opportunity to observe trends, see what works and adjust your own strategy to help ensure success for your business. But what is the best approach for analysing your competition’s marketing campaigns? Understanding competitive monitoring While keeping a close watch on the competition can feel like spying or cheating, it’s actually an effective way of improving your marketing campaigns. Competitive monitoring allows you to look at the methods your competitors are using to help spark new and exciting ideas for your own campaigns. Marketing spending is on the rise, but it’s still important that your business ...

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The Dos and Don’ts of Target Market Analysis standard

  Who are your customers? Where should you be searching for new customers? What is the ideal audience for your marketing strategy? Whose problems does your product solve? To answer these questions, you need a target market analysis (TMA). What is target market analysis? Target market analysis is the tool used by marketers to establish a specific group who collectively make up your brand’s ideal customer base. TMA will find the audience most likely to develop into leads. The focus will be on finding leads which become your customers. And from those customers will come the most crucial statistic: sales. What is a target market analysis looking for? Who – a TMA will find out exactly who your perfect audience is. ...

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Are Backlinks Still Relevant to SEO? standard

  Every year, there seem to be new contenders clambering to the top of the SEO ranks. In 2019, the focus is on features such as voice search, on-page optimisation and mobile page speed. So, what effect do these newcomers have on established ranking factors like backlinks? Are backlinks still relevant to your company’s SEO? The importance of backlinks Backlinks are still incredibly important and should not be undermined by modern SEO practices. For off-page SEO, where you are trying to increase the visibility of your website, backlinks remain an essential part of your strategy. Link building is the process of getting other sites to link back to yours (backlinks). When you link to relevant content on authoritative websites, the visibility ...

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Advertising Media: The Best Platforms for Small Businesses standard

  As a small business or startup, promoting your business can be challenging –especially if you have a limited budget. However, it’s important to choose the advertising channels which will give you the best return on investment. Small businesses no longer rely on TV and radio ads alone. Digital advertising media offers you a way to increase your brand awareness and generate low-cost leads. With digital advertising channels all offering something different, it’s challenging to identify which ones will work for your business. Do you build your presence organically or pay for leads? Should you advertise on all channels or just a few? What’s more effective –video advertising or Google’s Responsive Search Ads? We’re here to help you make the ...

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5 Reasons You Need YouTube in Your Customer Acquisition Strategy standard

  Since it was founded in 2005, YouTube has become the most prominent video streaming platform in the world. With over 2 billion active monthly users and 1 billion hours of video content being viewed every day, YouTube is the perfect platform to use in your customer acquisition strategy. Let us take you through 5 major reasons you should be using YouTube to market to your customers. 1) Engage with your target audience With YouTube, you can find an audience who may be interested in your brand. By creating videos that are both informative and entertaining, you are able to draw them in and keep them engaged. YouTube allows people to leave comments underneath a video, meaning that you can reply to ...

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