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Mobile Landing Page Best Practices to Boost Conversions standard

Your mobile landing pages are arguably the most critical aspect of your website design. And yet, for many, mobile optimisation is often considered an afterthought. 53% of website traffic is attributed to mobile users, meaning your website is being viewed more frequently on a mobile phone than a desktop. Just having a responsive site is not enough. With the browsing experience being completely different for a mobile or tablet user than a desktop user, it’s vital that your website can cater to the mobile user. You need carefully designed mobile-friendly landing pages – or you could risk losing out on valuable conversions. So how can you ensure you’re optimising your mobile user experience? In this article, we’ll explore ten essential mobile landing ...

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Five of the Best Strategies for Generating Leads Online standard

What is a Lead Generation Strategy? Your lead generation strategy defines the activity, and its execution, behind capturing the attention and interest in your product/s or service/s from your target market. A lead is someone who is much warmer than just a random prospective client. It denotes someone who is on the verge of investing in your product or service. Someone who needs that extra push and proof to believe in the value of what it is you are offering to them. Why is a Lead Generation Strategy Important?  Generating quality leads online is the foundation for any successful marketing strategy. Establishing a strong pipeline will help to maintain and support your business’s growth year on year. To generate a ...

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Content Creation: What Kind of Content is Right for Your Business? standard

Content is still king when it comes to a successful digital marketing strategy, but only if you know the right types of content to post. High-quality content creation is on every growing business’s wish-list and should be a high priority in your content marketing strategy. Understanding what content your target audience wants will build a strong brand reputation, develop relationships with customers and help you stand out from your competitors. What is content creation? Content creation is the art of creating written or visual content relevant to your target audience. You should produce content in a way that is interesting and engaging to the reader. It could take the form of an infographic, blog, video or another format. The importance of ...

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Lead Sourcing Dos and Don’ts standard

Are you looking to drive more traffic to your site? When done right, lead sourcing is an effective way to increase sales and boost your ROI. Read on to find out the dos and don’ts of lead sourcing. What is lead sourcing and why is it important? Lead sourcing is a form of advertising that businesses use to capture a visitor’s interest, with the end goal of turning them into a customer. It can also be referred to as lead acquisition. Lead sourcing is an important step towards qualifying visitors. The practice helps you to sift through the people who want to learn more about your product and tells you who is most likely to make a purchase. In short, leads ...

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Local Lead Generation – What Are the Key Factors to Consider? standard

If you run a small business, having an effective local lead generation strategy can greatly improve your bottom line. It’s also far simpler to implement than it sounds, and the potential for results is significant. As there is less competition with local campaigns, it can be easier to generate results that with national or international strategies. In this article we’ll look at the techniques you can use both online and offline to generate leads in your local area. Online local lead generation: how to get it right Improve your local SEO It’s much easier to rank for local keywords than general ones. For example, your website has more chance of getting on the front page of Google with ‘florists Cardiff, ...

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Buying Leads for Business: Is it a Cost Effective Option? standard

  Nurturing strong leads can help your company meet its goals in terms of revenue and expansion. There are various ways of generating leads, and creating compelling content is only one of them. The stages of lead generation include blogging, PPC ads and social media, to name a few. Lead generation involves finding ways to convert your audience into leads – something that is easier said than done. Businesses are always seeking strategies that strike the balance between affordability and time-efficiency. For many, the answer lies in buying leads for business. This method provides companies with almost-instant access to key contact information and helps them increase the potential for converting targets into customers. What are leads? A lead is an individual or organisation that has expressed ...

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Lead Acquisition: 5 Ways to Generate Leads for Your Business Today standard

  If you’re looking to grow your business, you must make lead acquisition a top priority in your marketing strategy. This means mastering the art of selling to people who have expressed an interest in your products or services. Easy, right? In reality, acquiring leads can be complicated. You’ll need to target the right people at the right time with the right information. However, with the correct strategy in place, you’ll see your conversion rates soar along with your profits. Understanding the sales funnel During the sales process, there are a number of steps you must take to maximise your chances of turning an interested party into a paying customer. A sales funnel usually consists of six “stages”: • Awareness: This is ...

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