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Five of the Best Strategies for Generating Leads Online standard

What is a Lead Generation Strategy? Your lead generation strategy defines the activity, and its execution, behind capturing the attention and interest in your product/s or service/s from your target market. A lead is someone who is much warmer than just a random prospective client. It denotes someone who is on the verge of investing in your product or service. Someone who needs that extra push and proof to believe in the value of what it is you are offering to them. Why is a Lead Generation Strategy Important?  Generating quality leads online is the foundation for any successful marketing strategy. Establishing a strong pipeline will help to maintain and support your business’s growth year on year. To generate a ...

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The Dos and Don’ts of Target Market Analysis standard

  Who are your customers? Where should you be searching for new customers? What is the ideal audience for your marketing strategy? Whose problems does your product solve? To answer these questions, you need a target market analysis (TMA). What is target market analysis? Target market analysis is the tool used by marketers to establish a specific group who collectively make up your brand’s ideal customer base. TMA will find the audience most likely to develop into leads. The focus will be on finding leads which become your customers. And from those customers will come the most crucial statistic: sales. What is a target market analysis looking for? Who – a TMA will find out exactly who your perfect audience is. ...

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Should You Hire a PPC Expert? standard

Whether you’re a B2B or B2C business, pay-per-click (PPC) advertising should be one of your primary digital marketing methods. As the top three paid ads get 46% of clicks, it’s crucial to have a PPC expert looking after your advertising campaigns. What does a PPC expert do? PPC experts are highly sought after and for a good reason. Their role requires several different skills, such as: Strategy Analysis Research Technical expertise Communication Organisation Time management Creativity A PPC expert creates a plan for managing PPC campaigns. They will then design and implement campaigns, optimise them for search engines and analyse their performance. A specialist must be proficient in keyword research and testing. Their expertise will ensure that they use the best performing keywords to get results. They must ...

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Lead Sourcing Dos and Don’ts standard

Are you looking to drive more traffic to your site? When done right, lead sourcing is an effective way to increase sales and boost your ROI. Read on to find out the dos and don’ts of lead sourcing. What is lead sourcing and why is it important? Lead sourcing is a form of advertising that businesses use to capture a visitor’s interest, with the end goal of turning them into a customer. It can also be referred to as lead acquisition. Lead sourcing is an important step towards qualifying visitors. The practice helps you to sift through the people who want to learn more about your product and tells you who is most likely to make a purchase. In short, leads ...

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Conversion Marketing: How to Increase Your ROI standard

As an online business, getting people to your website should be at the heart of your strategy. However, driving high numbers is a waste of time and money if your traffic doesn’t convert into sales. That’s where conversion marketing comes in. By using various tools and tactics to enhance your website, you can convert visitors into customers who buy your goods and services. When done correctly, conversion marketing can turn your website into an optimised sales machine and provide valuable insights to increase your ROI. The importance of conversion marketing As the purpose of most online marketing is to generate traffic to websites, optimising your pages will produce better results for a relatively low cost. Your website is already up ...

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Local Lead Generation – What Are the Key Factors to Consider? standard

If you run a small business, having an effective local lead generation strategy can greatly improve your bottom line. It’s also far simpler to implement than it sounds, and the potential for results is significant. As there is less competition with local campaigns, it can be easier to generate results that with national or international strategies. In this article we’ll look at the techniques you can use both online and offline to generate leads in your local area. Online local lead generation: how to get it right Improve your local SEO It’s much easier to rank for local keywords than general ones. For example, your website has more chance of getting on the front page of Google with ‘florists Cardiff, ...

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Buying Leads for Business: Is it a Cost Effective Option? standard

  Nurturing strong leads can help your company meet its goals in terms of revenue and expansion. There are various ways of generating leads, and creating compelling content is only one of them. The stages of lead generation include blogging, PPC ads and social media, to name a few. Lead generation involves finding ways to convert your audience into leads – something that is easier said than done. Businesses are always seeking strategies that strike the balance between affordability and time-efficiency. For many, the answer lies in buying leads for business. This method provides companies with almost-instant access to key contact information and helps them increase the potential for converting targets into customers. What are leads? A lead is an individual or organisation that has expressed ...

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Lead Acquisition: 5 Ways to Generate Leads for Your Business Today standard

  If you’re looking to grow your business, you must make lead acquisition a top priority in your marketing strategy. This means mastering the art of selling to people who have expressed an interest in your products or services. Easy, right? In reality, acquiring leads can be complicated. You’ll need to target the right people at the right time with the right information. However, with the correct strategy in place, you’ll see your conversion rates soar along with your profits. Understanding the sales funnel During the sales process, there are a number of steps you must take to maximise your chances of turning an interested party into a paying customer. A sales funnel usually consists of six “stages”: • Awareness: This is ...

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B2B Leads – How and Where to Find Them Online standard

The modern marketer has wide access to swathes of consumer data that can be turned into targeted, valuable sales leads, if used in the right way. Harnessing data in the business-to-business sector takes a considerably different approach than when focusing on the general consumer. However, there are plenty of effective ways to find B2B leads and utilise the tools available to succeed in B2B marketing online. What’s the Difference Between B2B Lead Generation and B2C Lead Generation? Companies which are focused on B2B leads and generating their business in this area have a much smaller target audience to convince. Their cross-section of customers is much smaller and the demands of these customers are generally higher. The sales process may be ...

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Pay Per Lead Marketing – Is it the Best Option for Your Business? standard

Pay per lead marketing (PPL) – also known as the cost per lead model – is an online advertising method in which payment is based solely on leads. In a pay per lead agreement, the advertiser pays only for visitors who “convert” or sign up. In essence, pay per lead is a type of affiliate marketing where the advertiser pays the affiliate based on the number of leads they drive to your page or site. What is a lead? In pay per lead marketing, a converted lead is akin to a paying customer or potential customer. However, a lead can mean different things to different businesses. A qualifying lead for one business might be a customer who completes an online purchase. For ...

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