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Five of the Best Strategies for Generating Leads Online standard

What is a Lead Generation Strategy? Your lead generation strategy defines the activity, and its execution, behind capturing the attention and interest in your product/s or service/s from your target market. A lead is someone who is much warmer than just a random prospective client. It denotes someone who is on the verge of investing in your product or service. Someone who needs that extra push and proof to believe in the value of what it is you are offering to them. Why is a Lead Generation Strategy Important?  Generating quality leads online is the foundation for any successful marketing strategy. Establishing a strong pipeline will help to maintain and support your business’s growth year on year. To generate a ...

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The Dos and Don’ts of Target Market Analysis standard

  Who are your customers? Where should you be searching for new customers? What is the ideal audience for your marketing strategy? Whose problems does your product solve? To answer these questions, you need a target market analysis (TMA). What is target market analysis? Target market analysis is the tool used by marketers to establish a specific group who collectively make up your brand’s ideal customer base. TMA will find the audience most likely to develop into leads. The focus will be on finding leads which become your customers. And from those customers will come the most crucial statistic: sales. What is a target market analysis looking for? Who – a TMA will find out exactly who your perfect audience is. ...

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Are Backlinks Still Relevant to SEO? standard

  Every year, there seem to be new contenders clambering to the top of the SEO ranks. In 2019, the focus is on features such as voice search, on-page optimisation and mobile page speed. So, what effect do these newcomers have on established ranking factors like backlinks? Are backlinks still relevant to your company’s SEO? The importance of backlinks Backlinks are still incredibly important and should not be undermined by modern SEO practices. For off-page SEO, where you are trying to increase the visibility of your website, backlinks remain an essential part of your strategy. Link building is the process of getting other sites to link back to yours (backlinks). When you link to relevant content on authoritative websites, the visibility ...

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Advertising Media: The Best Platforms for Small Businesses standard

  As a small business or startup, promoting your business can be challenging –especially if you have a limited budget. However, it’s important to choose the advertising channels which will give you the best return on investment. Small businesses no longer rely on TV and radio ads alone. Digital advertising media offers you a way to increase your brand awareness and generate low-cost leads. With digital advertising channels all offering something different, it’s challenging to identify which ones will work for your business. Do you build your presence organically or pay for leads? Should you advertise on all channels or just a few? What’s more effective –video advertising or Google’s Responsive Search Ads? We’re here to help you make the ...

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Paid Marketing vs Organic Search: What’s the Difference? standard

Establishing an online presence is key in today’s era of business. Many brands are fighting for the attention of online consumers on both the internet and through social media. Trying to get yourself noticed above all the other companies can be tricky. There are a few ways that brands can increase their visibility to consumers. Two very common ways are with the use of paid marketing and organic search. Let us explain the difference between these two types of marketing and help you find out which one is right for you. What is organic search? Organic search results are the links displayed when you type questions or search queries into a search engine. According to Statcounter, the largest search engine ...

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Conversion Marketing: How to Increase Your ROI standard

As an online business, getting people to your website should be at the heart of your strategy. However, driving high numbers is a waste of time and money if your traffic doesn’t convert into sales. That’s where conversion marketing comes in. By using various tools and tactics to enhance your website, you can convert visitors into customers who buy your goods and services. When done correctly, conversion marketing can turn your website into an optimised sales machine and provide valuable insights to increase your ROI. The importance of conversion marketing As the purpose of most online marketing is to generate traffic to websites, optimising your pages will produce better results for a relatively low cost. Your website is already up ...

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5 Reasons Why Marketing Spending Is On the Rise standard

Marketing spending has increased by 40% over the last 20 years. Plus, with a predicted growth for 2019 and 2020 of 4.8% and 5.5% respectively, there are no signs of it slowing down anytime soon. So what exactly are we spending on? According to the latest study from the Ad Association and Warc, online advertising accounts for over 50% of the spend, with social media and search advertising leading the way. So, why have businesses increased their marketing spend, and what benefits are they reaping from the additional investment? Here are five reasons why marketing spending is on the rise: 1 Competitor pressure Intense competitor pressure is squeezing margins across the board, and businesses are increasing their budgets to retain market share and profit margins. ...

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Local Lead Generation – What Are the Key Factors to Consider? standard

If you run a small business, having an effective local lead generation strategy can greatly improve your bottom line. It’s also far simpler to implement than it sounds, and the potential for results is significant. As there is less competition with local campaigns, it can be easier to generate results that with national or international strategies. In this article we’ll look at the techniques you can use both online and offline to generate leads in your local area. Online local lead generation: how to get it right Improve your local SEO It’s much easier to rank for local keywords than general ones. For example, your website has more chance of getting on the front page of Google with ‘florists Cardiff, ...

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Google Ads Pricing – How Does It Work? standard

Pay per click (PPC) advertising is popular with businesses large and small, and when it comes to services providers, Google Ads (formally Google AdWords) is the forerunner. Amazon was reported to have spent $55.2m on the service in 2011, beaten only by American Home improvement retailer, Lowe’s with a spend of £59.1m for the same period. But the beauty of Google Ads is that it isn’t just for the big spenders; the way in which the service is structured means any business with any budget can get involved. The Google Ads pricing model The basic principle of Google Ads pricing is that a business pays for every viewer that clicks on its advertisement (or makes a call direct from the ...

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