Tags Archivesbusiness

Mobile Landing Page Best Practices to Boost Conversions standard

Your mobile landing pages are arguably the most critical aspect of your website design. And yet, for many, mobile optimisation is often considered an afterthought. 53% of website traffic is attributed to mobile users, meaning your website is being viewed more frequently on a mobile phone than a desktop. Just having a responsive site is not enough. With the browsing experience being completely different for a mobile or tablet user than a desktop user, it’s vital that your website can cater to the mobile user. You need carefully designed mobile-friendly landing pages – or you could risk losing out on valuable conversions. So how can you ensure you’re optimising your mobile user experience? In this article, we’ll explore ten essential mobile landing ...

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Five of the Best Strategies for Generating Leads Online standard

What is a Lead Generation Strategy? Your lead generation strategy defines the activity, and its execution, behind capturing the attention and interest in your product/s or service/s from your target market. A lead is someone who is much warmer than just a random prospective client. It denotes someone who is on the verge of investing in your product or service. Someone who needs that extra push and proof to believe in the value of what it is you are offering to them. Why is a Lead Generation Strategy Important?  Generating quality leads online is the foundation for any successful marketing strategy. Establishing a strong pipeline will help to maintain and support your business’s growth year on year. To generate a ...

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Social Media Etiquette for Businesses: The Dos and Don’ts of What to Say on Social Media standard

Social media has the power to grow your business rapidly. But it can also severely damage your reputation if you don’t follow the correct etiquette online. It is also growing at a fast rate, and one-in-three people in the world now use platforms. It means it’s crucial that you stay on top of current trends and best practices to survive online. The dos of social media etiquette for businesses Show your brand’s personality and values Social media etiquette starts with defining your brand. It includes your target audience, tone of voice, and what kind of photos you use. The most important thing to remember is to be consistent across all platforms so people can easily identify your company. Keep your profiles up to date ...

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How to Put Together an Ecommerce Marketing Strategy That Will Help Your Business Grow standard

To grow your business online, it’s vital that you know how to put together an effective ecommerce marketing strategy. Why? Because online sales accounted for 14.1% of all retail sales worldwide in 2019. This figure is expected to reach 22% by 2023, making it more critical than ever to market online to reach your audience. In this article, we explain everything you need to know about how to set up an effective ecommerce strategy and what to include in it. What is an ecommerce marketing strategy? An ecommerce marketing strategy documents how a business will drive online sales of a product or service using social media, digital content and search engines. The purpose of the strategy is to attract buyers, encourage ...

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B2B Sales Marketing: Tips for Reinvigorating your strategy standard

Are you looking to grow your B2B company in 2020? An effective B2B sales marketing strategy is fundamental in ensuring you stay competitive, increase sales and retain customers. Why is a B2B sales strategy so important? B2B marketing strategies are continually changing and being aware of new trends will allow your business to react and adapt accordingly. It will also help you understand your customers better and allocate internal resources effectively. Despite these proven benefits, many B2B organisations still don’t have a formal marketing plan. Ten steps to a successful B2B sales marketing strategy Here are the ten essential elements of a B2B sales marketing strategy that you should implement to achieve success in 2020 and beyond. 1. Define clear objectives ...

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Do You Need to Monitor Your Competitors’ Marketing Campaigns? standard

Never underestimate your competition. In marketing, it’s vital to stay competitive, and that means monitoring what everyone else is doing. Competitive monitoring provides you with an opportunity to observe trends, see what works and adjust your own strategy to help ensure success for your business. But what is the best approach for analysing your competition’s marketing campaigns? Understanding competitive monitoring While keeping a close watch on the competition can feel like spying or cheating, it’s actually an effective way of improving your marketing campaigns. Competitive monitoring allows you to look at the methods your competitors are using to help spark new and exciting ideas for your own campaigns. Marketing spending is on the rise, but it’s still important that your business ...

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Content Creation: What Kind of Content is Right for Your Business? standard

Content is still king when it comes to a successful digital marketing strategy, but only if you know the right types of content to post. High-quality content creation is on every growing business’s wish-list and should be a high priority in your content marketing strategy. Understanding what content your target audience wants will build a strong brand reputation, develop relationships with customers and help you stand out from your competitors. What is content creation? Content creation is the art of creating written or visual content relevant to your target audience. You should produce content in a way that is interesting and engaging to the reader. It could take the form of an infographic, blog, video or another format. The importance of ...

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Gearing Up For 2020: New Trends for Advertising on Social Media standard

With the number of worldwide social media users predicted to reach nearly three billion in 2020, advertising on social media is a powerful business tool. In an increasingly competitive world, it’s more important than ever to stay ahead of the trends, and your competitors. Advertising on social media – what you need to know Social media marketing connects your business with your target audience through online platforms. It’s an effective way to build your brand, increase traffic to your site and boost sales. You can achieve this by sharing compelling content that allows you to engage with your audience and develop relationships and credibility. Social media has become a massive part of people’s lives and daily routines. In 2019, UK internet users ...

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The Dos and Don’ts of Target Market Analysis standard

  Who are your customers? Where should you be searching for new customers? What is the ideal audience for your marketing strategy? Whose problems does your product solve? To answer these questions, you need a target market analysis (TMA). What is target market analysis? Target market analysis is the tool used by marketers to establish a specific group who collectively make up your brand’s ideal customer base. TMA will find the audience most likely to develop into leads. The focus will be on finding leads which become your customers. And from those customers will come the most crucial statistic: sales. What is a target market analysis looking for? Who – a TMA will find out exactly who your perfect audience is. ...

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Should You Hire a Content Creator? Here Are the Pros and Cons standard

  Content marketing is the creation of content which is valuable to a targeted audience. The content may be video, ebooks, blog posts, social media and any other form which hopes to engage the customer. Content avoids the spam feel of more direct marketing. Great content creates stories around a brand and sparks conversations. With content as the root of your marketing, you can entertain your audience and find the solutions to their problems. Engaging with content which is useful to them, customers start to believe in your brand. Content can involve the audience, encouraging them to buy into your message. You can develop trust and loyalty, which ultimately leads to long-term, profitable customers. What is a content creator? What do ...

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