Tags ArchivesB2C

Five of the Best Strategies for Generating Leads Online standard

What is a Lead Generation Strategy? Your lead generation strategy defines the activity, and its execution, behind capturing the attention and interest in your product/s or service/s from your target market. A lead is someone who is much warmer than just a random prospective client. It denotes someone who is on the verge of investing in your product or service. Someone who needs that extra push and proof to believe in the value of what it is you are offering to them. Why is a Lead Generation Strategy Important?  Generating quality leads online is the foundation for any successful marketing strategy. Establishing a strong pipeline will help to maintain and support your business’s growth year on year. To generate a ...

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The Dos and Don’ts of Target Market Analysis standard

  Who are your customers? Where should you be searching for new customers? What is the ideal audience for your marketing strategy? Whose problems does your product solve? To answer these questions, you need a target market analysis (TMA). What is target market analysis? Target market analysis is the tool used by marketers to establish a specific group who collectively make up your brand’s ideal customer base. TMA will find the audience most likely to develop into leads. The focus will be on finding leads which become your customers. And from those customers will come the most crucial statistic: sales. What is a target market analysis looking for? Who – a TMA will find out exactly who your perfect audience is. ...

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Advertising Media: The Best Platforms for Small Businesses standard

  As a small business or startup, promoting your business can be challenging –especially if you have a limited budget. However, it’s important to choose the advertising channels which will give you the best return on investment. Small businesses no longer rely on TV and radio ads alone. Digital advertising media offers you a way to increase your brand awareness and generate low-cost leads. With digital advertising channels all offering something different, it’s challenging to identify which ones will work for your business. Do you build your presence organically or pay for leads? Should you advertise on all channels or just a few? What’s more effective –video advertising or Google’s Responsive Search Ads? We’re here to help you make the ...

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Local Lead Generation – What Are the Key Factors to Consider? standard

If you run a small business, having an effective local lead generation strategy can greatly improve your bottom line. It’s also far simpler to implement than it sounds, and the potential for results is significant. As there is less competition with local campaigns, it can be easier to generate results that with national or international strategies. In this article we’ll look at the techniques you can use both online and offline to generate leads in your local area. Online local lead generation: how to get it right Improve your local SEO It’s much easier to rank for local keywords than general ones. For example, your website has more chance of getting on the front page of Google with ‘florists Cardiff, ...

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B2B Leads – How and Where to Find Them Online standard

The modern marketer has wide access to swathes of consumer data that can be turned into targeted, valuable sales leads, if used in the right way. Harnessing data in the business-to-business sector takes a considerably different approach than when focusing on the general consumer. However, there are plenty of effective ways to find B2B leads and utilise the tools available to succeed in B2B marketing online. What’s the Difference Between B2B Lead Generation and B2C Lead Generation? Companies which are focused on B2B leads and generating their business in this area have a much smaller target audience to convince. Their cross-section of customers is much smaller and the demands of these customers are generally higher. The sales process may be ...

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Pay Per Lead Marketing – Is it the Best Option for Your Business? standard

Pay per lead marketing (PPL) – also known as the cost per lead model – is an online advertising method in which payment is based solely on leads. In a pay per lead agreement, the advertiser pays only for visitors who “convert” or sign up. In essence, pay per lead is a type of affiliate marketing where the advertiser pays the affiliate based on the number of leads they drive to your page or site. What is a lead? In pay per lead marketing, a converted lead is akin to a paying customer or potential customer. However, a lead can mean different things to different businesses. A qualifying lead for one business might be a customer who completes an online purchase. For ...

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