Tags Archivesadvertising

Social Media Etiquette for Businesses: The Dos and Don’ts of What to Say on Social Media standard

Social media has the power to grow your business rapidly. But it can also severely damage your reputation if you don’t follow the correct etiquette online. It is also growing at a fast rate, and one-in-three people in the world now use platforms. It means it’s crucial that you stay on top of current trends and best practices to survive online. The dos of social media etiquette for businesses Show your brand’s personality and values Social media etiquette starts with defining your brand. It includes your target audience, tone of voice, and what kind of photos you use. The most important thing to remember is to be consistent across all platforms so people can easily identify your company. Keep your profiles up to date ...

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How to Put Together an Ecommerce Marketing Strategy That Will Help Your Business Grow standard

To grow your business online, it’s vital that you know how to put together an effective ecommerce marketing strategy. Why? Because online sales accounted for 14.1% of all retail sales worldwide in 2019. This figure is expected to reach 22% by 2023, making it more critical than ever to market online to reach your audience. In this article, we explain everything you need to know about how to set up an effective ecommerce strategy and what to include in it. What is an ecommerce marketing strategy? An ecommerce marketing strategy documents how a business will drive online sales of a product or service using social media, digital content and search engines. The purpose of the strategy is to attract buyers, encourage ...

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Gearing Up For 2020: New Trends for Advertising on Social Media standard

With the number of worldwide social media users predicted to reach nearly three billion in 2020, advertising on social media is a powerful business tool. In an increasingly competitive world, it’s more important than ever to stay ahead of the trends, and your competitors. Advertising on social media – what you need to know Social media marketing connects your business with your target audience through online platforms. It’s an effective way to build your brand, increase traffic to your site and boost sales. You can achieve this by sharing compelling content that allows you to engage with your audience and develop relationships and credibility. Social media has become a massive part of people’s lives and daily routines. In 2019, UK internet users ...

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The Dos and Don’ts of Target Market Analysis standard

  Who are your customers? Where should you be searching for new customers? What is the ideal audience for your marketing strategy? Whose problems does your product solve? To answer these questions, you need a target market analysis (TMA). What is target market analysis? Target market analysis is the tool used by marketers to establish a specific group who collectively make up your brand’s ideal customer base. TMA will find the audience most likely to develop into leads. The focus will be on finding leads which become your customers. And from those customers will come the most crucial statistic: sales. What is a target market analysis looking for? Who – a TMA will find out exactly who your perfect audience is. ...

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Are Backlinks Still Relevant to SEO? standard

  Every year, there seem to be new contenders clambering to the top of the SEO ranks. In 2019, the focus is on features such as voice search, on-page optimisation and mobile page speed. So, what effect do these newcomers have on established ranking factors like backlinks? Are backlinks still relevant to your company’s SEO? The importance of backlinks Backlinks are still incredibly important and should not be undermined by modern SEO practices. For off-page SEO, where you are trying to increase the visibility of your website, backlinks remain an essential part of your strategy. Link building is the process of getting other sites to link back to yours (backlinks). When you link to relevant content on authoritative websites, the visibility ...

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Advertising Media: The Best Platforms for Small Businesses standard

  As a small business or startup, promoting your business can be challenging –especially if you have a limited budget. However, it’s important to choose the advertising channels which will give you the best return on investment. Small businesses no longer rely on TV and radio ads alone. Digital advertising media offers you a way to increase your brand awareness and generate low-cost leads. With digital advertising channels all offering something different, it’s challenging to identify which ones will work for your business. Do you build your presence organically or pay for leads? Should you advertise on all channels or just a few? What’s more effective –video advertising or Google’s Responsive Search Ads? We’re here to help you make the ...

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5 Reasons You Need YouTube in Your Customer Acquisition Strategy standard

  Since it was founded in 2005, YouTube has become the most prominent video streaming platform in the world. With over 2 billion active monthly users and 1 billion hours of video content being viewed every day, YouTube is the perfect platform to use in your customer acquisition strategy. Let us take you through 5 major reasons you should be using YouTube to market to your customers. 1) Engage with your target audience With YouTube, you can find an audience who may be interested in your brand. By creating videos that are both informative and entertaining, you are able to draw them in and keep them engaged. YouTube allows people to leave comments underneath a video, meaning that you can reply to ...

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How to Promote on Instagram, and Do You Need to? standard

  Instagram has quickly become the world’s largest photo and video sharing social networking platforms. The application allows users to capture images, quickly edit them and share them with friends at the click of a button. According to Adespresso, Instagram is the second-largest social networking site in the world, with nearly 1 billion active monthly users. With its powerful and easy-to-use features and expansive reach, Instagram is now one of the most effective tools in the marketing arsenal. But do you really need it? What is Instagram marketing? As a growing business, you can utilise Instagram to build a community of followers that interact and engage with your brand. Correctly utilising its features allows you to find loyal customers that will ...

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Should You Hire a PPC Expert? standard

Whether you’re a B2B or B2C business, pay-per-click (PPC) advertising should be one of your primary digital marketing methods. As the top three paid ads get 46% of clicks, it’s crucial to have a PPC expert looking after your advertising campaigns. What does a PPC expert do? PPC experts are highly sought after and for a good reason. Their role requires several different skills, such as: Strategy Analysis Research Technical expertise Communication Organisation Time management Creativity A PPC expert creates a plan for managing PPC campaigns. They will then design and implement campaigns, optimise them for search engines and analyse their performance. A specialist must be proficient in keyword research and testing. Their expertise will ensure that they use the best performing keywords to get results. They must ...

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Lead Sourcing Dos and Don’ts standard

Are you looking to drive more traffic to your site? When done right, lead sourcing is an effective way to increase sales and boost your ROI. Read on to find out the dos and don’ts of lead sourcing. What is lead sourcing and why is it important? Lead sourcing is a form of advertising that businesses use to capture a visitor’s interest, with the end goal of turning them into a customer. It can also be referred to as lead acquisition. Lead sourcing is an important step towards qualifying visitors. The practice helps you to sift through the people who want to learn more about your product and tells you who is most likely to make a purchase. In short, leads ...

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