Content is still king when it comes to a successful digital marketing strategy, but only if you know the right types of content to post.

High-quality content creation is on every growing business’s wish-list and should be a high priority in your content marketing strategy. Understanding what content your target audience wants will build a strong brand reputation, develop relationships with customers and help you stand out from your competitors.

What is content creation?

Content creation is the art of creating written or visual content relevant to your target audience. You should produce content in a way that is interesting and engaging to the reader. It could take the form of an infographic, blog, video or another format.

The importance of a content marketing strategy

Content creation can be challenging to get right. That’s why your business must have an effective content marketing strategy in place aligned with your company’s goals and objectives. Define your target audience in the strategy and include a list of the most appropriate content channels, for example, Facebook, LinkedIn or Instagram.

Your content marketing strategy should detail what content you will create, what resources you will need to create it, and how you will share it. For example, on social media platforms and/or your website’s blog.

Also, include a section on how you will measure the success of your content by using analytics to determine which areas need changing or improving.

Without a documented strategy, your content marketing could quickly fail, wasting time, money and resource.

The eight types of content that will get results

Here is a handy guide on the eight types of top-performing content that will get you the best results on social media.

1. Blogs

Consistent blogging is a simple and inexpensive way to build brand awareness. A blog will also drive traffic to your website and ultimately increase sales.

The aim of every blog should be to provide value to your readers. For example, blogging about the latest trends will educate your reader, establish your business as an industry leader and earn you a loyal following. Here are some great blog post ideas for you to try:

  • Future predictions for your industry
  • ‘How to’ posts
  • A behind the scenes of your product or service
  • An interview with an employee
  • Customer stories

If you don’t have the time or resource to produce regular blogs in-house, you can outsource to a professional agency. They will deliver high-quality, engaging and relevant content on behalf of your company.

2. Interactive content

Interactive content includes quizzes, polls and surveys. It is incredibly successful on social media as it hooks readers and actively engages with them. By, for example, asking a question or giving feedback on something. Another way is to ask people to complete an action such as ‘click here for more information’ or ‘buy yours here’.

3. Influencer marketing

A popular content marketing trend, it is predicted to be hugely successful in 2020. It works by using influential leaders to promote your brand. It has several benefits such as boosting SEO, adding value to your audience and building credibility and trust between your business and customers.

4. Video content

Producing video is an excellent marketing opportunity. Although it may require more time and resource than other content, the number of digital video viewers in the UK in 2019 was 45.6 million. The great thing about video is that it’s extremely versatile and can be used on social media platforms, blogs or your website. Take some inspiration from the following video content topics:

  • An exciting announcement
  • A demonstration of a process
  • A Q&A session
  • Before and after pictures of a product or service

Live streaming is another method that keeps followers up to date with company news.

5. Newsworthy content

News stories relevant to your industry are especially shareable and therefore make excellent content. It is another excellent and easy way to establish your brand as a thought leader, building high levels of trust with your target audience. Make sure you only share content from high-quality sources that are accurate, reliable and in-line with the opinions and values of your business.

6. Infographics

Infographics are engaging and impactful, making them one of the most popular types of content on social media. They are also often shared and can help you get more followers. They are designed to provide information to readers in a fun and easily digestible format. Short, snappy and actionable text that includes interesting facts and figures make a great infographic. Themes could include anything from survey results to a timeline. Check out these top infographics of 2019 for inspiration.

7. Educational content

Stand out from your competitors by providing added value to your readers by teaching them something new. Types of educational content include industry research, statistics, tips and FAQs. This content is particularly useful for retaining your existing customers as they leave them wanting to learn more.

8. Case studies

Case studies are your opportunity to tell everyone about your business successes. They are also a powerful way to help customers better understand your company, product or service. A good case study will demonstrate how you solved a problem and include lots of evidence to back up your point. Include a testimonial from the customer you are referring to for extra impact.

A right-first-time content marketing strategy

An effective content marketing strategy requires hard work and commitment to get right. It must be done well to prevent a failed strategy and wasted time and resource.

We understand that it can be difficult for businesses to know where to start when it comes to content marketing. Or, you may not have the resources in-house with the experience or knowledge to create an effective strategy. Our solution does the hard work for you, so you can focus on watching your business grow through the power of content creation.

Discover how Simply Media’s content marketing service can help increase traffic to your website, add value to your audience and improve SEO. Get in touch now.