Customer Acquisition Strategy

 

Since it was founded in 2005, YouTube has become the most prominent video streaming platform in the world.

With over 2 billion active monthly users and 1 billion hours of video content being viewed every day, YouTube is the perfect platform to use in your customer acquisition strategy.

Let us take you through 5 major reasons you should be using YouTube to market to your customers.

1) Engage with your target audience

With YouTube, you can find an audience who may be interested in your brand. By creating videos that are both informative and entertaining, you are able to draw them in and keep them engaged.

YouTube allows people to leave comments underneath a video, meaning that you can reply to your audience and answer any questions they might have. Not only does this have a positive effect on branding by making your business seem knowledgeable and trustworthy, but it is also a great way to get feedback and understand your customers better.

2) A faster way to get your message across

Videos allow you to quickly explain a full concept in less than 3 minutes. The advantage that the medium has over others is that in videos you can use text, animation and images to help you illustrate a point.

This makes is much easier to communicate with your target audience. The added benefit is that if you include a person talking in the video, the “human element” helps the viewer to better connect with your brand.

3) Generates interest in your brand

You don’t have to just create informational videos. A great way to generate more interest in the brand and the products you sell is with live product demonstrations.

People are more likely to make a purchase if they can actually see a product in action. This way, you can physically show the benefits of a product and place links in the description for them to purchase it directly.

Videos used in this way can act as a great sales tool, help to build authority and highlight your industry expertise. According to Animoto’s 2018 State of Social Video: Consumer Trends report, 93% of marketers were able to successfully land a customer using a video on their social media, with 88% of marketers saying that they were happy with the ROI of video marketing on social media.

4) Video content is a popular medium

According to Wyzowl, 68% prefer to learn about a company or profuct by watching a short informative video. This makes video more popular than other mediums, including text-based articles at 15%, presentations at 4%, infographics at 4% and e-books and manuals at 3%.

5) YouTube is free to use

You do not need to pay money to build an audience and attract customers with YouTube. You are able to quickly start your channel and upload videos without any hassle.

There is also a chance that a video you create can go viral, meaning that there is the potential that you can grow your business very quickly without spending a penny. In addition, videos are known to be some of the most shared types of content on the internet and through social media.

How do you use YouTube marketing for your business?

YouTube is well known for its entertaining content and viral videos, but that doesn’t mean businesses can’t take advantage of its huge presence for brand marketing.

There are many strategies that you can use to engage your growing audience and redirect them to your business.

Let us take you through some of the best ways to use YouTube in your customer acquisition strategy.

1) Create high-quality content viewers will love

Your video content reflects your brand, so it’s important to make a great first impression. Every user that clicks on one of your videos is looking for something that will help them solve a unique problem. You should try to answer their questions in the simplest and most engaging manner.

If you need ideas, a great place to look is your competitors’ YouTube channels. If you feel like you can explain a concept much better than they can, try to create a more engaging video. Make sure that you use a good microphone to produce clear audio, as well as editing software to make your video appear more professional.

2) Use eye-catching thumbnails to draw attention

With millions of videos uploaded to YouTube every day, you need a way to stand out from the competition. Luckily, thumbnails are an effective way to do this. YouTube allows you to place small images in your videos that viewers will see as they browse the site.

The use of faces, large text, high-quality pictures and bold contrasting colours are all great ways to help boost your click-through rates.

3) Convert your subscribers into customers with CTAs

Creating helpful videos is one of the best ways to attract and retain attention. However, views alone do little to generate income for your business.

Adding a call-to-action (CTA) at the end of your videos is a simple yet effective way to turn your subscribers into customers. Your CTA could be a link back to your website for more information or a direct link to a product.

Improving your customer acquisition strategy

YouTube is an excellent way to improve your customer acquisition strategy. However, if you want to boost your conversions and increase sales, it’s important to set up your profile correctly and know how to cater to your audience.

Luckily, we have a team of social media experts who understand the platform and have the tools to make you stand out from the crowd. If you want to know more about how YouTube can grow your business, visit our services page.